In the most
basic definition, email marketing is the promotion of products or
services via email to current customers, prospects, and business
partners. A sound email marketing strategy ensures that the email
recipients have chosen (or "opt in") to receive emails from your
company.
Email marketing should not be confused
with SPAM - to indiscriminately send unsolicited, unwanted, irrelevant,
or inappropriate messages, especially commercial advertising in mass
quantities. Rather email marketing should be part of your company's
overall marketing stratey to: (1) acquire new customers, (2) build
customer loyalty, and (3) to reinforce your company brand or message.
Benefits of Email Marketing
There are many significant benefits to
email marketing. Here are a few:
- A
phenomenal cost-effective marketing tool
-
Increase Your Sales Conversion
- Generate Repeat Sales
- Up-sell and Cross-sell Products and
Services
- Gain Valuable Feedback from your
Visitors
|
- Drive
Web Users to Make Offline Purchases (to your storefront)
-
Maintain and increase organization membership levels
- Keep
customers informed about new products or services
- Promote
time sensitive sales campaigns
-
Increase awareness on a particular topic
|
Your Email Marketing Solution
In
Business Partnership with
|
|
Constant Contact® Makes Email Marketing Easy!
Collect site
visitor email addresses or use your own permission-based list, then
create and send targeted, professional email newsletters and promotions,
and track your results. All you need is a browser. Simply select a
template, drop in your unique message and graphics, and schedule
delivery. Constant Contact does the rest!
Benefits:
- Collects
site visitor email addresses and interests
- Imports
in-house permission-based email addresses
- Creates
and sends great-looking email newsletters and promotions in minutes
- Manages
your list and tracks and reports your results automatically
- No
technical expertise is necessary
Features:
- Wizard
guides you through campaign creation
- More than
100 ready-to-use templates - newsletters, seasonal/holiday promotions,
company updates and more!
- CAN-SPAM
compliant
- Automatic
email formatting and delivery (HTML and Text)
- Automatic
list management and instant results reporting
Constant
Contact was designed to meet the needs of small businesses -- it's
easy-to-use and affordable. Try it FREE for 60 Days!
http://www.constantcontact.com/index.jsp?pn=ibizstore
Do you
need help getting started ?
If you would like the IBIZ team to manage
your email marketing campaigns and customize your overall web marketing
strategy, contact us at
info@ibizstore.com. We offer turnkey marketing solutions, so when
you are ready to take over we teach you everything that you need to know
to manage your email marketing campaigns.
The rate for our marketing services is
$50 per hour. Let our team work with you to create
powerful marketing verbiage, manage email lists, prepare the layout of
your communication, and help you track the results of each campaign.
The IBIZ Team is ready to help you build your customer relationships,
give us a call to get started today !
